CASE STUDY 1 : EMPIRE

Empire front cover:

colour palette: The colour palette is chosen based on the main image, there are typically 3 main colours that represent the image.

mastheads: The masthead colour is chosen to contrast the main image colour scheme usually, black or white. it is large bold font so that it stands out from all of the colours in the magazine so that is doesn't blend with the background. the main image typically overlaps the masthead which shows that the decision may have been made as they could feel that even if they dont show the full masthead because they fell that even with some of it missing it is fairly recognisable and people would still no what brand it is.

main image: Takes up most of the page, The people in the main image most often look directly towards the camera, or look towards the side of it. The main image is there to advertises a film because the actor on the front cover is representing their film or what they star in. when the actor is staring at the camera it is like they are connecting with the audience. 

The people on the front cover are represented as brave and powerful as they are in their represented as there characters in their characters.

cover lines: The cover lines are based around the main image to tell the audience the what the contents contain into he magazine and what it is going to be about.

target audience:it is people who tend to watch films and tv shows and people who might recognise the characters/actors on the front cover. 3/4 is male, 18-40 employed, in a relationship, univeristy educated and time-poor.

Contents Page Analysis:

The title of the page is seen at the top of the making it clearly visible to the audience so they know what page they are on, it is in large bold text and coloured red which seems to be typical for most empire content pages. the colour makes stand out from everything, it also has a white streak going through the letters giving the effect that is is a neon sign. neon signs have connotations of being retro showing that Empire has been around for white and has built a reputation. the person featuring on the main image overlaps the title, which brings our focus to the person in the main image. 

The page numbers are in white, serif font which stands out from the rest of the text making it easy for the reader to find. it is located to the side of the main person as to not take any attention away from the person staring.

The main image takes up the whole page, this advertises new films being shown in their cinemas, making the contents page look more interesting. In these two pages the two main images are completely different and contrasting. The man is shown in dark, fighting attire with a sword, representing him as fierce and brave. However the female is shown wearing a tight dress and handcuffs, these represent her as vulnerable as she cant move her arms freely. Her facial expression show that she is scared, whereas the males facial expression shows him as a fearless, leader.

The date the issue was released is situated under the big contents title, making it easy for the audience to find the other issues released before or after this one.

Next to the page number there is a white text showing what kind of articles are featured in the magazine giving the audience more information about what is on each different page, so hat they can decide what they and dont want to read before they go through all of the pages. their titels are in read and the text is in white so you can just look at the titles to se what it is about.