codes and conventions





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CASE STUDY 1 : EMPIRE

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Empire front cover: colour palette: The colour palette is chosen based on the main image, there are typically 3 main colours that represent the image. mastheads: The masthead colour is chosen to contrast the main image colour scheme usually, black or white. it is large bold font so that it stands out from all of the colours in the magazine so that is doesn't blend with the background. the main image typically overlaps the masthead which shows that the decision may have been made as they could feel that even if they dont show the full masthead because they fell that even with some of it missing it is fairly recognisable and people would still no what brand it is. main image: Takes up most of the page, The people in the main image most often look directly towards the camera, or look towards the side of it. The main image is there to advertises a film because the actor on the front cover is representing their film or what they star in. when the actor is staring at the camera it is lik...
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CASE STUDY 2: TOTAL FILM

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 Total film front cover: colour palette: the colour palette represents the film on the cover, but the main colours for the magazines are black and white for the writing so that it pops out from the background, so it can be seen more clearly. target audience: 18-34 predominantly male cinema enthusiast, it will be for people who would know all types of films and would recognise the actor or the character on the front cover, this is aimed at them so they would more likely buy it compared to people who show no interest in films. main image: is in the middle of the front cover, person is looking at the camera or slightly of to the side like they are looking into the distance. the main image typically overlaps the masthead which shows that the decision may have been made as they could feel that even if they dont show the full masthead because they fell that even with some of it missing it is fairly recognisable and people would still no what brand it is. cover lines: the cover lines are ...
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CASE STUDY 3: SIGHT AND SOUND

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Sight And Sound Front Cover: Masthead: They choose a colour which contrasts the rest of the magazine, the colour of the mast head seems to be totally different from the main image and which is not very typical as the colours are chosen based of the main image. they use the colour from the masthead fro some of the extra text such as the cover lines. the main image does not typically over lap the masthead this may because they are a more independent brand so they do not stand out as a big brand and people may not understand what the full word is. main image: the person featuring on the main image on the magazine is usually looking towards the camera giving the audience a direct look into their eyes making them feel connected with the magazine, as an independent brand the decision to for the people to look directly at the camera this is important because it shows the audience that the magazine care and that are friendly towards the people, and they want audience attention, which is impo...
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