CASE STUDY 3: SIGHT AND SOUND

Sight And Sound Front Cover:
























Masthead: They choose a colour which contrasts the rest of the magazine, the colour of the mast head seems to be totally different from the main image and which is not very typical as the colours are chosen based of the main image. they use the colour from the masthead fro some of the extra text such as the cover lines. the main image does not typically over lap the masthead this may because they are a more independent brand so they do not stand out as a big brand and people may not understand what the full word is.

main image: the person featuring on the main image on the magazine is usually looking towards the camera giving the audience a direct look into their eyes making them feel connected with the magazine, as an independent brand the decision to for the people to look directly at the camera this is important because it shows the audience that the magazine care and that are friendly towards the people, and they want audience attention, which is important for independent brand.

target audience: Aimed at educated adult readers and people who see film as art.

cover lines: they are on the left hand side or at the bottom of the front cover. the main cover line is in a big bold font which stands out from the rest of the cover lines. The cover lines are based on who is on the front cover. The main colour of the cover lines are white which contrast from the background colour and the colour usually based on the masthead where it would match. 

colour palette: the colour scheme of depends on the vibrancy of the main image to make it pop out from the background so that the main image is easy to see and so it does not merge with the background.


Cover Cages Analysis:
























layout: main image cover most of the page, 








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